OUR STORY
MORE THAN MOMENTS.
WE BUILD LEGACIES.
We believe every athlete is more than a headline or a stat line. We build careers that extend beyond the game, through brand development, media, sponsorships, and elite representation. Our work is rooted in innovation, trust, and the belief that athletes should own their story and their future.
OUR VALUES
EXCELLENCE
We push ourselves and our athletes to rise above the standard in sport, business, and life.
INNOVATION
We use smart tools and forward thinking to stay ahead of the competition.
PARTNERSHIP
We treat every athlete like a teammate and every goal as a shared mission.
IMPACT
Success is more than performance. It's about building long-term value and influence.
INTEGRITY
We lead with honesty, loyalty, and full transparency.
UNDERSTANDING
We listen before we lead. Every athlete's path is unique, and we guide it with purpose.
LEAGUES & BRANDS
AB12 has been recognized for our excellence in athlete representation. We are proud to deliver trusted contract negotiations and career guidance that set the standard for player-first management.
